Tiffany & Co. has opened its latest pop-up store in Los Angeles, in the Grove shopping center. The 200 square foot space is a stand-alone structure designed as an oversize version of the iconic Tiffany blue box. It will be open for one month only, with a Valentine’s Day theme.
The store features a curated selection of Tiffany & Co. merchandise, with an emphasis on customizable pieces. Customers will be able to able to have their pieces engraved on site, ranging from initials and phrases to personal sketches.“The pop-up location will highlight the incredible range of personalization and customization abilities that Tiffany offers. We are thrilled to provide the Tiffany experience to guests at The Grove as it’s such a beloved LA landmark,” Alexandra Winokur, group vice president of Tiffany & Co. United States, said in a statement.
In addition to jewelry collections Tiffany T and Return to Tiffany, the store carries new home and accessory items. Specially created Los Angeles-themed charms engraved with “Running Late’ and “Love Always” are also available for purchase.
This pop-up marks the third venture into temporary retail spaces for the iconic brand. Two pop-ups are now open in New York at Grand Central Station and Rockefeller Center. Tiffany & Co. joins other luxury brands Louis Vuitton, Hermes and Chanel who have opened temporary concept stores in recent months.
Tiffany & Co. was founded in New York in 1837, and operates more than 300 stores in 20 countries across the globe. The Grove “is a popular fashion and lifestyle destination offering the best mix of retail, restaurants and entertainment in Los Angeles,” according to its web site.
By Hyla Ames Bauer