The experience, free and open to visitors, showcases the latest incarnation of Chanel’s Chance Eau Splendide fragrance.
By Ryma Chikhoune
Chanel will soon unveil a fragrance activiation at The Grove in L.A., open from April 30 to May 18. Courtesy of Chanel
Chanel is bringing its Chance Eau Splendide fragrance to life at an activation at The Grove Los Angeles. It’s free and open to the public from April 30 to May 18.
“Upon entering the space, guests will take part in a Chance maze activity that asks them which of the four words displayed resonates with them most,” notes Chanel. “Each word connects to the essence of Chanel. Next, they’ll encounter the ‘Chance Teller,’ which will reveal a hidden message corresponding to their chosen word.”
It’s the latest incarnation of the scent — an eau de parfum featuring a blend of raspberry and rose geranium with warm notes of wood and amber — formulated by in-house perfumer Olivier Polge. Visitors will be able to try and purchase the new creation, purple in hue, as well as past interpretations of the fragrance including Chance, Chance Eau Tendre, Chance Eau Fraîche and Chance Eau Vive, and the accompanying body care range.
A look inside the Chanel activation. Courtesy of Chanel
There will be photo ops to pose with an oversize bottle of Chance Eau Splendide, a photo booth and a listening station where guests can hear “A Little More” by 29-year-old Belgian singer-songwriter Angèle — the face of the fragrance. A rising talent in the Francophone world, she appeared with Phoenix at the Paris Olympic Games’ closing ceremony. Angèle has been a beauty and fashion ambassador for the luxury house since 2020, appearing in campaigns and dressed by Chanel at big-name events including the Cannes Film Festival and the Met Gala.
Chance Eau Splendide is available now at Chanel boutiques, chanel.com, department store partners, Ulta Beauty and Sephora; the 50-ml and 100-ml bottles are priced at $143 and $176, respectively. No reservations are needed to visit the space, which is open Monday to Thursday from 10 a.m. to 9 p.m.; Friday and Saturday from 10 a.m. to 10 p.m., and Sunday from 10 a.m. to 8 p.m.