We´re blown away by goop friend/actor/entrepreneur Jessica Alba´s new Honest Beauty makeup line. It´s chic, gorgeous, modern, and full of truly amazing items, from fat lip crayons in juicy colors to mascara that really works, to a cool, Korean-inspired cleansing powder. There are lots of shades to choose from, no matter your skin tone, the packaging is beautiful, and of course, its spokesmodel/founder is about as inspiring as they get.
BONUS: Honest just opened up a pop-up shop at The Grove in LA-and it´ll be there for six months. It´s a thoroughly indulgent, truly affordable, and utterly clean shopping experience and a way to experience everything the brand has to offer in one fun place.