TGIF
indeed: LA is the only place (for now) where you can shop both of Mary-Kate and
Ashley Olsen´s luxe labels, as Elizabeth and James officially opens at The
Grove today. Located next door to MAC Cosmetics in front of the fountain, the
boutique is the CFDA-approved twin fashion moguls´s first-ever flagship for
their contemporary label.
Rather
than following the footsteps of their high-end line The Row (which debuted on
Melrose Place a few years back), we´re told the Olsens selected the
tourist-friendly hub because “it´s an LA institution” where their
customers already shop. The 1,200-square-foot space — designed in collaboration
with architect David Montalba — is an ode to the twins´s hometown: in addition
to stocking E&J´s full womenswear, accessories, and fragrance collections,
the shop offers its reintroduced denim line, which was absent from the past
several seasons.
The
design duo also worked with local shops in curating the shelves and decorating
the interiors: expect to find a selection of vintage kimonos, tees, and
indigo-dyed textiles from Spanish Moss (Scout shopkeep Joey Grana´s other
vintage venture) and Cali-cool seating (not for sale, sadly) from Galerie Half.
Additional in-store exclusives include Elizabeth and James´s signature
croc-stamped leather bags and pouches, a sleek pink suit set, and linen pants.
Scroll
through the gallery above to see more inside Elizabeth and James´s first-ever
brick-and-mortar.
Elizabeth
and James at The Grove is open Monday through Thursday from 10am to 9pm, Friday
and Saturday from 10am to 10pm, and Sunday from 10am to 9pm.