Chiara Ferragni may have started out as The Blonde Salad,
but the social media star isn’t just a fashion blogger anymore. The Italian
beauty´s resume also includes model, author, fashion collaborator, and creative
director. She´s been listed in Forbes´ ´30 Under 30´ Art and Culture section,
her Instagram follower count at a cool 7.1 million, and she also launched a
super successful shoe line, Chiara Ferragni Collection, in 2013, which now also
includes clothing and accessories (we love the iPhone covers!). If you don´t
already recognize her signature “Flirting” eye logo, you definitely
will now.
Ferragni´s latest venture is coming to SoCal this month with
the debut of a pop-up shop at L.A.´s hottest retail destination, The Grove.
Just announced on her Instagram, the shop will open on Nov. 19 and run through
the holiday season until Jan. 2. “I really wanted it to have kind of the
same vision for the collection, so a lot of glitter; very shiny,” she
tells us of the space. “It’s really going to look like a present—like a
gift box. It’s going to be cool.”
Speaking of the holidays and gifts—and all the stress that
comes with it—we had to know what her top picks are for gifting her family and
friends this season. “I think if you want to do something very simple, the
iPhone covers are always a nice gift. Or the backpack is also really cool, and
it comes in different sizes. Otherwise I would say, if you don’t have any
Chiara Ferragni shoes yet I would go for the signature Flirting glitter
slippers because they´re very comfortable. You don’t need to dress up so much
when you wear them.”
And finally, the best part about the pop-up was getting a
preview of next season´s collection. Ferragni´s favorite? Her new sandal
design. “From the new spring/summer 2017 line, I think the
“Star” collection is amazing—we have these star glitter sandals that
were my go-to for fashion week; I’ve worn them so many times,” she gushes.
“I think that’s going to be my favorite one. And it’s perfect for
Christmas and the holidays, too, so I think it makes the perfect gift.”
Ferragni joins a growing list of designers and celebrities
who have brought their collections to The Grove for pop-up installments,
including Lauren Conrad´s Paper Crown, Jessica Alba´s Honest Beauty, and Nicole
Richie´s House of Harlow 1960. “I love The Grove,” she says. “I
love going there, especially at Christmastime, so to have my own pop-up during
this time of the year is going to be very special.”
Shop Ferragni´s fall 2016 and select pieces from the spring
2017 collection at The Grove: 189 Grove Dr., Los Angeles, Calif.