Sugarfina’s new flagship location features 130+ gourmet candies and a Design Your Own Candy Bento Box® experience
LOS ANGELES, CA – October 13, 2016 – Southern California will get a little bit sweeter when Sugarfina, the world’s finest candy boutique, returns to The Americana at Brand in Fall 2016 with a flagship boutique, following a successful pop-up shop at the award-winning retail, dining & lifestyle destination in 2014-2015. The new flagship boutique will feature 130+ gourmet candies from around the world, three- quarters of which are exclusively available at Sugarfina. The shop will showcase the brand’s signature Candy Bento Box® experience, where guests can create their own luxurious candy gift box by selecting from a wall of candy cubes including chocolates, caramels, gummies, jellies, marshmallows, hard candies, and licorice. Sugarfina candy consultants will offer free samples and assist guests in choosing the perfect candies based on their taste profile.
Sugarfina made its debut August 2012 selling its premium curated confections online – cocktail candies, including Champagne Bears®, Single Malt Scotch Cordials, and Rosé-wine infused gummies are top-sellers – and quickly flourished into a must-have high-end candy brand. Sugarfina opened its first retail store in Beverly Hills in 2013 and now has 20 U.S. retail locations & 13 Nordstrom Shop-In-Shops throughout North America.
“We created Sugarfina because the candy store of our dreams didn’t exist and we’re delighted to return to The Americana at Brand with a beautiful new flagship boutique,” say co-founders and sweethearts Rosie O’Neill, former director of marketing for Barbie, and former video game entrepreneur, Josh Resnick. “We have some exciting new candy concepts in the works which will launch exclusively at this location.”
Sugarfina’s crisp aqua-and-white retail boutiques are designed to transport guests to “grown-up candy heaven,” with hundreds of beautiful candies displayed in modern Lucite cubes. Named one of the ten most beautiful candy shops by Architectural Digest, Sugarfina’s newest outpost will feature a bright white design with glossy white fixtures, an aqua neon “candy” sign, and a statement art wall consisting of handmade white paper flowers, the perfect backdrop for a sweet selfie.
The Sugarfina Glendale store will feature:
- Design Your Own Candy Bento Box® Experience: Shoppers can select an empty 8-piece, 4-piece, or 3-piece gift box and build their own Candy Bento Box® from the wall of 130+ candy cubes. More than 2 billion custom bento box creations are possible.
- Top Shelf Candies: One area of the store is dedicated to “top shelf” candies — exotic offerings from around the world such as Raindrops & Roses rosewater candies from Italy, Kyoto Blossoms from Japan, and interlocking chocolate wedding rings from Greece. A beautiful display tells the story and history behind each candy.
- Candies for Specific Dietary Needs: An icon-based labeling system identifies which candies are vegan, vegetarian, fat-free, kosher pareve, kosher dairy, all-natural, non-GMO, and made without gluten.
- In-Store Sampling: Sugarfina associates offer complimentary daily samples with a selection that rotates weekly.
- Candy Concierge: The Sugarfina Candy Concierge provides a wide range of services, such as custom and corporate gifts, private events, dessert bars, candy tastings, and even marriage proposals. This will include an iPad pro for shopper engagement. Guests may book an in-person appointment by calling 1-855-SUGARFINA or emailing custom@sugarfina.com
The Sugarfina shop at The Americana at Brand is located at 889 Americana Way, Glendale, CA 91210. The Boutique will be open from 10am-9pm Monday through Thursday, 10am-10pm Friday and Saturday, and 11am-8pm on Sunday.
About Sugarfina:
Sweethearts Rosie O’Neill and Josh Resnick have dreamed of opening a luxury candy boutique ever since their third date, a screening of Willy Wonka and the Chocolate Factory. They fell in love over the unique and delicious candies they tasted while traveling and were inspired to bring a new concept in gourmet candy to the United States. Having personally taste-tested thousands of candies from dozens of countries, Rosie & Josh consider themselves true “candy connoisseurs.” Before Sugarfina, Rosie and Josh had every kid’s dream job – Rosie was director of marketing for Barbie, and Josh was the co-founder and President of Pandemic Studios, a major video game developer. To learn more about Sugarfina, visit www.sugarfina.com or follow us on Instagram, Facebook and Twitter @sugarfina.
About The Americana at Brand:
In its eighth year, The Americana at Brand fuses world-class retail, dining and entertainment experiences, luxury housing and stunning landscaping to create one of Southern California’s most distinctive urban destinations. The iconic Caruso Affiliated property is built around a grand, two-acre green, replete with a choreographed dancing water fountain and a historic red trolley transporting guests around the property. This dynamic setting attracts the world’s finest and most successful retailers including Nordstrom, Diane von Furstenberg, Tory Burch, Barneys New York, David Yurman, J.Crew, Topshop Topman, Tiffany & Co., Apple, and Under Armour Brand House, whose locations at The Americana at Brand are often among the best-performing in their portfolios. Famed international dumpling house, Din Tai Fung, joined the property in November 2013, and Michael Mina’s Bourbon Steak arrived in March 2014, both part of the property’s acclaimed dining offerings. Sophisticated living defines The Americana at Brand Luxury Apartments, where nearly 350 apartment and condominium homes are poised atop the retail spaces, and residents enjoy unparalleled amenities, services from a world-class concierge team, and access to the best offerings from The Americana at Brand and beyond. The property serves the Greater Los Angeles area from its prime location in the heart of Glendale, which Curbed named as its 2013 Los Angeles Neighborhood of the Year, and has become a central catalyst for accelerating revitalization in the local and surrounding community. Shopping Centers Today featured the property on its list of the top shopping centers in the world based on sales per square foot. Get the latest news and events for The Americana at Brand
at www.americanatbrand.com; on Twitter at twitter.com/AmericanaBrand; on Facebook at www.facebook.com/AmericanaBrand; on Instagram at @AmericanaBrand or download the Caruso app in the Apple or Google stores.
For press inquiries, please contact Liat Considine liat@sugarfina.com