The Americana at Brand has gone pink for October as part of National Breast Cancer Awareness Month.

Even the outdoor mall´s dancing fountains are pink, presenting shows every hour on the hour in the evenings throughout the month.

There are also pink flowers, the tower — which is usually brown — is pink and the Americana´s ambassadors are wearing pink ties and pins.

Also, various events and promotions tied to breast cancer awareness are slated throughout October.