Solidifying itself as a diehard shopper´s paradise (recent openings include a massive Nike flagship, a gorgeous Sephora shop, and a charming Honest Beauty pop-up), The Grove has just landed the tenant that all California-cool teens have been waiting for: Brandy Melville.
Beloved by everyone from Taylor Swift to Kylie Jenner, the retailer was founded in Italy 20 years and opened its first store in Westwood in 2009, quickly garnering a crazy cult following despite its rather secretive formula for success. (Although they´re huge on Instagram, discovering a rare Brandy Melville advertisement is like spotting a unicorn.)
Back to The Grove. Taking over Unionmade´s former digs across from Umami Burger, Brandy Melville is set to open this November and will offer all of its iconic crop tops, cutoffs, bralettes, super-soft tees, cozy knits, and much more. Catch a teaser below; we´ll keep you posted on progress!