Los Angeles´ The Grove retail center has been the address for pop-up shops for the retailers and brands such as Revolve, Lauren Conrad and House of Harlow. From Sept. 18 to 20, it will host the largest pop-up in its history, said Kloe Colacarro, head of leasing for Caruso Affiliated , the owner, developer and manager of The Grove.
This weekend, Pop Up Flea, a New York-based producer for pop-up shops and markets focusing on menswear, will take over the 8th level of the parking structure at The Grove. It will offer goods from more than 40 brands such as; Tanner Goods, Scout, Schott, Ursa Major, Wittmore, Wood & Faulk, Billkirk, Either Way LA. Price points will range from $50 to $15,000 at the event.
“Brands which do not always receive proper recognition are creating followers,” Colacarro said of the pop-ups. She also noted that the view from the 8th level of the parking structure is spectacular. “You can see everything from downtown Los Angeles to the Hollywood sign. It´s the best views that you´ll get in the city of L.A.”