As part of its cross-country road trip, Birchbox penciled in a stop at The Grove for its LA pop-up shop, which officially kicked off one hour ago. Located at outdoor shopping center´s lush lawn, the three-day event brings to life the beauty and grooming subscription service´s online offerings.
On top of building their own box of five makeup, skincare, haircare, grooming, and lifestyle samples ($15 for beauty merch and $25 for grooming goods) from Kiehl´s, R+Co, Benefit, Stila, Montez Renault, and other brands, shoppers can stock up on full-sized products and more at Birchbox´s two tricked out shipping containers. Ladies and gents in need of mid-spree maintenance can score free trims (men only) by Baxter of California and manis by essential nail salon Enamel Diction, whose in-house astrologist will also be offering gratis chart readings.
That´s not all: Birchbox tells us that it hopes to open a brick-and-mortar boutique at the most popular stop of its national tour (cross your fingers that they pick LA!). Below, scope out the weekend´s schedule of happenings and take a peek at what to expect in the gallery above.
Friday, 4:30 to 5:30pm: Meet and greet with model and Hart of Dixie star Jaime King
Saturday, 12 to 2pm: Book signing with Mr. Kate blogger and author Kate Albrecht
Saturday, 12 to 1pm: Meet and greet with LA Lakers point guard D´Angelo Russell
Friday through Sunday, 12 to 3pm daily: Free Sprinkles ice cream with purchase
Friday through Sunday during pop-up hours: Free women´s nail services from Enamel Diction and free men´s trims from Baxter of California; first-come, first-serve basis
Birchbox and Birchbox Man at The Grove is open Friday, August 28th from 12 to 6pm; Saturday, August 29th from 11am to 7pm; and Sunday, August 30th from 12 to 6pm.