Following the opening of The Row´s debut boutique on Melrose Place back in 2014, NY-based Mary-Kate and Ashley Olsen are saluting their West Coast roots once again with Elizabeth and James. Today, the twin moguls revealed to WWD that their contemporary brand´s first store will live at The Grove outdoor shopping center-and it´s set to open this July.
“There´s so much foot traffic there,” Ashley tells the fashion trade pub. “We were born and raised in Los Angeles, so for us it´s where our customer is. The customer´s already there, she doesn´t need to drive.”
Elizabeth and James LA will cover 3,000 square feet, and will feature the brand´s clothing, accessories, jewelry, sunglasses, and even fragrance. (Their Nirvana eau de parfum has been doing very well). There will also be “some vintage clothing” in the mix, which we´re hoping will be directly curated by the Olsens, considering their legit gift for unearthing serious retro treasures.