Elizabeth and James
opens its first retail store in L.A.
On
the heels of opening their first NYC store for The Row earlier this summer,
Mary-Kate and Ashley Olsen are giving the same treatment to their other (more
affordable) sister label, Elizabeth and James, with a brand-new flagship space
at The Grove in Los Angeles. “Storytelling is important to us and was the
foundation for our design vision. We curated the space to create a welcoming
environment for our customer,” said Mary-Kate of the brand´s first brick-and-mortar
space. “Mary-Kate and I have always viewed Elizabeth and James as a
lifestyle brand and are excited to finally share our vision for the ´world of
Elizabeth and James,´” echoed Ashley. {Fashionista Inbox}