The rise of Athleisure and the reality that Coachella is two weeks away has everyone in a fitness state of mind. If you´ve determined a workout game plan and need that extra push to get started, a good trick is to buy a new outfit that you´re excited to work out in. Nike is taking this idea one step further by offering custom-fitted gear.
Given that I´m a sucker for all things customizable, I took Nike´s expert fitting service to the test at the brand´s epic West Coast flagship store at The Grove. (The services are also offered at these locations.) Options range from accurately sizing your sports bra to getting your leggings hemmed (a dream for shorties like me) to experiencing a trial run on an in-store treadmill to ensure that the shoes and clothes you´ve selected can keep up. Here´s my journey.