Social Media-Only Brand Obsessee�s First IRL Pop-Up Is a Game-Changer

Imagine
living in a world where you can use your social media posts as currency to shop
today´s coolest brands. Although the concept sounds rather ambitious, there´s
no better brand to test it than Obsessee — Clique Media Group´s social
media-only content brand.

Launched
by Katherine Power and Hillary Kerr — the dynamic duo behind Who What Wear,
Byrdie, and MyDomaine — Obsessee offers Gen-Z original content strictly through
its social media platforms, like this Insta interview with actress Joey King.
If you want to see what this brand is all about, swing by The Grove next week.

From
Friday, July 15th through Sunday, July 17th, Obsessee is set to host it´s
first-ever pop-up shop where “all product in-store will be available with
a social currency price tag — in exchange for an Instagram, Facebook post or
Snapchat,” the brand tells us. Participating brands will include TagPop
Vintage Tees, Keds Sneakers, Shop Band.do, Hawaiian Tropic SPF, dpHue, Amika,
and Swatch, and the pop-up will also feature exclusive events, astrology
manicures (we know all about those), braid bars, kitten adoptions, denim
customizations, and a photobooth. Pretty cool.