Tesla Motors, Inc. is collaborating with Nordstrom Inc. to
open a new gallery in Los Angeles on Saturday. The 400-square-foot gallery will
be located in the men´s department on the first floor of Nordstrom at The Grove
mall.
The gallery will display the Model X SUV and allow
interested consumers to check out various interiors and trim options.
Prospective buyers can also take on-site test drives. Further, Tesla is trying
to obtain a sales license for the site, which will allow it to sell vehicles
from there instead of just displaying them.
The gallery will be open through the end of 2016.
Customers´ response to the location will decide the course of Tesla´s
partnership with Nordstrom. The two companies do not have plans to collaborate
on any other store or gallery at the moment.
Tesla often opens galleries in malls rather than
stand-alone locations, which is convenient for customers and helps increase
footfall. These galleries do not sell vehicles. This allows the company to open
galleries even in states where direct sales of vehicles are banned.