It´s no secret that fashion blogstars regularly score
gratis goods (and often get paid to wear them), you don´t have to be a big-name
´grammer to score free stuff at Obsessee´s first IRL pop-up. The social
media-only brand´s game-changing concept store invades The Grove starting
today, and — get this — it won´t accept even a penny from shoppers.
Helmed by Clique Media Group (which also owns Who What
Wear, MyDomaine, and Byrdie), the cashless shop works like this: social
media-savvy visitors simply use their own digital content as currency to
“buy” everything from Fujifilm Instax cameras to Ban.do pool floaties
and TagPop vintage tees to Keds sneakers.
Bigger ticket items (like shoes and cameras) will cost one
Instagram, Snapchat, and Facebook post, while smaller products (like haircare
from dpHue and Amika, Rosebud Salve lip gloss, and enamel pins) might be priced
anywhere from three Snapchat posts to an Insta. Once you´re ready to check out,
an Obsessee shopgirl will make sure your posts are properly tagged.
Scroll through the gallery above for a peek at what´s in
store at Gen-Z digital platform´s three-day experience, then check out the sched
below for #obsesseeIRL´s full lineup of events.
Friday,
July 15th (open 11am to 10pm)
Astrology
nail art (with our girl Rose Theodora!): 3 to 5pm
Braid
bar: 5 to 7pm
Saturday,
July 16th (open from 10am to 10pm)
Virtual
reality station: 10:30am to 12:30pm
Kitty
Bungalow adoption fair: 1:30 to 4pm
Custom
illustrations: 5 to 7pm
Sunday,
July 17th (open from 10am to 9pm)
Denim
DIY station: 1:30 to 5pm
Virtual
reality station: 5 to 7pm