From her high ponytails and Clueless-inspired hair accessories to her denim-on-denim fashion looks, Bella Hadid has become an unwavering poster child for the ‘90s revival. And her latest move—posing the scrunchie as a street style statement—is no exception.
During an appearance for Nike at L.A.’s The Grove over the weekend, the supermodel slicked back her shortened strands into a white, scrunchie-adorned half-up tie-back, pairing it with the sportswear label’s bra and under armour, which poked out of matching training pants, and was accessorized with gold earrings, oval tinted shades, and, no surprise, her rock-solid abs.
The latest fashion girl to resuscitate the polarizing hair relic (it’s also got the Lily-Rose Depp tick of approval), Hadid champions it as the proverbial cherry on top of a head-to-toe athleisure look. In fact, with the Nike Cortez campaign star’s endorsement, it may be well on its way to becoming a streetwear staple.
But given that Hadid’s chiseled core wasn’t built in a day, perhaps the biggest draw is that with a little help from a boar bristle brush, the floaty accessory conceals all the tell-tale signs of gym hair—not to mention summer sweat.
By Lauren Valenti