In partnership with Nordstrom, the monthlong pop-up offers an interactive holiday shopping experience.
Charlotte Tilbury is in the holiday spirit.
Tilbury is opening “The Gift Shop,” a holiday themed storefront at The Grove in Los Angeles on Dec. 5, the brand’s first pop-up shop in the U.S.
“I wanted to create a pop-up beauty wonderland that brought my gift shop to life this holiday season,” Charlotte Tilbury said. “Whether it’s for your mom, sister, wife, grandma or daughter, you can find everyone’s dream present in one place.”
In partnership with Nordstrom, the space will offer a curated selection of best-selling cosmetics, online exclusives, limited-edition products and the brand’s holiday offerings. The monthlong pop-up will also include a free engraving station, gift wrapping, makeup touchups and a digital “Kissmas Card” that customers can share on social media. The store is the brand’s first stand-alone shop in the U.S. and is meant to be a full-on shopping experience to reflect its holiday messaging.
The brand will also host a series of events at the store like “Masking Mondays,” with complimentary facials, neck massages and skin consultations, and “Fizzy Fridays,” which will be a happy hour serving Tilbury’s signature raspberry rascal cocktails.
“The Grove transforms into a bright and beautiful winter wonderland during the holiday season,” she continued. “For me the holiday season is all about reminding those you love that they make you happier every day. I want to spread the feeling of love around the world by making it easy to gift from the heart.”
The pop-up will be open until Dec. 31 and prices range from $22 to $200.
By Layla Ilchi