If you know anything about L.A.’s popular shopping destination The Grove, it’s that there’s usually some sort of pop-up shop going on. Top brands including Ray-Ban, Honest Beauty, House of Harlow 1960, and Chiara Ferragni Collection have all set up temporary shops at the retail giant, with more “popping up” all the time. The latest brand to take up residency there is smart luggage start-up Raden.
Made from a high-quality yet lightweight material, Raden luggage is smart not just in its tech capabilities but also in its design. The placement of every feature, from the zippers to the handle to the wheels, is carefully thought out and aims to make travel as easy as possible. And with the ability to charge your phone and sync up via Bluetooth, this bag really has it all. The suitcase even weighs itself, so there’s no guessing games or surprise fees when you get to the airport. Plus, with so many colors to choose from in glossy or matte (black, navy, hunter green, and the latest shades, red and purple), there’s something to make everyone happy.
The colorful shop (above) is making its debut just in time for Pride Month, and will be at The Grove starting today, June 5, through Wednesday, June 28. And the best part? Raden will be donating 20% of its proceeds to Outfest, a film festival and organization that aims to promote equality by creating, sharing and protecting LGBTQ stories on the big screen.
By Tessa Trudeau