Gwyneth Paltrow’s lifestyle and wellness label, goop, is the latest brand to be chosen by Nordstrom’s Olivia Kim for a pop-in installation. From May 12 to June 25, goop-In@Nordstrom will carry a mix of products spanning across apparel, accessories, beauty, fitness, self-care and home. Products will be sold at select Nordstrom locations, including The Grove and Costa Mesa’s South Coast Plaza, as well as online.
Like the department store’s other pop-in installations, the goop shop will be merchandised in its own enclosed space, with furniture and design by 1st Dibs and custom Chinoiserie wallcoverings by Fromental.
Said Paltrow in a release, “Our pop-ups have been an incredible opportunity to really connect with our readers and shoppers across the country — this partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process.”
Nordstrom, The Grove: 189 The Grove Dr, Los Angeles, CA 90036
By Sam Reed