Ray-Ban and The Grove clearly see eye-to-eye. After popping up at the LA shopping center last year, the iconic eyewear brand has now debuted its permanent store there. Open as of last week, the shop is “a celebration of expression and creative spirit where those who shape tomorrow’s music, art and cultural scenes will come together,” the brand says in a release.
Located in Fresh’s former space near Nordstrom, the space features a high-tech interactive table that will help shoppers pick their new favorite Ray-Bans. It works like this: Once a pair of frames is placed on the table, its digital surface displays more details about the style. That’s not all: The specific shelf space where the item can be found will then be illuminated, allowing customers to immediately find the product.
Of course, the boutique will stock all of Ray-Ban’s classic sunglasses and optical frames, including the Original and New Wayfarers, the Clubmaster, and the Aviator alongside more stylish specs.
Ray-Ban at The Grove is open Monday through Thursday from 10am to 9pm, Friday and Saturday from 10am to 10pm, and Sunday from 10am to 8pm.
by DANIELLE DIRECTO-MESTON