Nike transforms The Grove into a World Cup hub with a pop up stadium, custom merchandise, match screenings and community events
Nike has created an immersive soccer experience at one of LA’s most popular shopping centers: The Grove.
Credit: Courtesy NikeFrom June 11th to July 3rd, soccer-lovers can enjoy a Nike soccer stadium, exclusive product customization and styling, match screenings and more!
Credit: Courtesy NikeNike’s transformation of the Grove has created an amazing experience for the Los Angeles community to gather and connect amid the excitement of the World Cup. Nike has built a stadium right on the Grove’s lawn where shoppers can enjoy live entertainment such as viewing of Toma el Juego one-on-one soccer matches, DJ sets, MC’s, art workshops, giveaways and even appearances from Nike athletes.
Nike is offering product customization in collaboration with the Grove and local partners. You can get limited-edition Air Force 1 customization at the Glass Box and jersey customization from Nike by You, both exclusive to the in-store location at the Grove. Nike soccer has also organized a styling suite in Nordstrom to spotlight World Cup fashion such as Nordstrom’s “World of Soccer.”
That’s not all! Nike has partnered with The AMC at the Grove to accommodate free viewings of World Cup matches for the community. Don’t miss this three-week installment!