CRUISE ON OVER TO THE SHACK! SHAKE SHACK TO OPEN DOORS IN GLENDALE, CALIFORNIA ON FRIDAY, SEPTEMBER 23rd AT 11AM
Introducing the Shake Shack Collection: Burgers, Fries, Frozen Custard and More
NEW YORK, NY—Shop ‘til you Shack! Shake Shack is proud to announce that it will open its second California location on Friday, September 23rd at 11AM at 252 S. Brand Blvd. across from The Americana at Brand, a premier lifestyle and retail destination in Glendale.
Shake Shack is a critically acclaimed, modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun- fresh frozen custard, crinkle cut fries, craft beer, wine and more. A fun and lively community gathering place with widespread appeal, Shake Shack has earned a cult-like following around the world.
In addition to the Shack classics, the Glendale Shack will feature the LA-exclusive Roadside Double, a double Swiss cheeseburger topped with Dijon mustard and onions simmered in bacon and beer. The Shack will be spinning up a selection of local frozen custard concretes, including the Caruso’s Crunch (chocolate custard, marshmallow sauce, Larder Baking Company salted peanut butter cookie and chocolate toffee) and Market Pie Oh My (vanilla custard and slice of Rucker’s Pie seasonal pie). Spun exclusively at the Glendale Shack, the Invictus concrete is made with vanilla custard, Compartes Coney Island chocolate chunks, salted caramel sauce and crumbled sugar cone cookie.
As part of Shake Shack’s mission to Stand For Something Good®, Shake Shack will donate five percent of sales from the Invictus concrete to Ascencia, a nonprofit whose mission is to end homelessness in the greater Glendale area.
Shake Shack continues its focus on creating a community hub in Glendale. Inspired by the rich Art Deco architecture of the Los Angeles area, the Shack is designed by Michael Hsu Office of Architecture and features deco stepped wooden walls and custom deco chandeliers made in collaboration with Warback Lighting & Design. Like all Shacks, this location features booths made from lumber certified by the Forest Stewardship Council and hand-crafted tabletops made from reclaimed bowling alley lanes.
Learn more at: shakeshack.com | instagram.com/shakeshack | snapchat.com/add/shacksnaps | facebook.com/shakeshack | twitter.com/shakeshack
About Shake Shack
Shake Shack is a modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers and flat-top Vienna beef dogs (no added hormones and no antibiotics ever), 100% all-natural cage-free chicken (no antibiotics ever), spun-fresh frozen custard, crinkle cut fries, craft beer and wine (available at select locations) and
more. With its fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community gathering place with widespread appeal. From its premium ingredients and caring hiring practices to its inspiring designs and deep community investment, Shake Shack’s mission is to Stand For Something Good®. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has opened multiple locations in 15 states and the District of Columbia, as well as international locations including London, Istanbul, Dubai, Tokyo, Moscow and more.
For all media inquiries, please contact:
Vanessa Vega | Baltz & Co. | 323.337.9039 | vvega@baltzco.com Laura Enoch | Shake Shack | 646.747.7249 | lenoch@shakeshack.com