The Grove welcomes Rachel Zoe for a stylish and exclusive pop-up retail experience
@RachelZoe @TheGroveLA @laurelandwolf
LOS ANGELES (Feb. 1, 2016) – Designer Rachel Zoe will open her first-ever pop-up shop at award-winning retail, dining and lifestyle destination, The Grove in Los Angeles, starting February 24 through March 31. With online interior design platform Laurel & Wolf as the official design partner for the shop, the pop-up will be the brand’s first retail space. Amid the store’s glamorous midcentury modern decor, shoppers will find apparel, footwear and jewelry from the Rachel Zoe Spring 2016 collection along with pieces from Rachel’s Core collection with items that will be exclusive to the pop-up shop and Rachelzoe.com.
Offerings at the pop-up will range in price from $75 for jewelry to $1,795 for a suede coat. Zoe’s book “Living in Style” also will be available for purchase. The pop-up marks an important milestone for the Rachel Zoe brand, with its February open coinciding with Rachel Zoe presenting her fall 2016 collection at New York Fashion Week and simultaneously launching her new e-commerce site for the collection, RachelZoe.com.
Rachel Zoe will make appearances at her pop-up, and the space will be programmed with additional fashion-focused events including appearances by other industry influencers.
The Rachel Zoe Spring 2016 Collection puts a modern spin on the romantic gypset. It takes inspiration from the glamour of the late ‘70s and early ‘80s focusing on exaggerated ruffles, cold-shoulder cutouts, intricate embroidery, fray and fringe. Many of Zoe’s meticulously detailed pieces that will be available at the pop-up are inspired by some of the great supermodels of that time including Gia Carangi, Lauren Hutton and Jerry Hall. Romantic, classic and subtly sexy, the collection is meant to inspire the busy, sophisticated women of today to live boldly and have fun with style. Guests will have the opportunity to purchase ready-to-wear items that range from carefree bohemian silhouettes to sleek tailored pieces, all designed by Zoe and inspired by her iconic effortlessly glamorous style.
“The Rachel Zoe pop-up at The Grove will be an exclusive destination for great shopping and one of a kind experiences” stated Kloe Colacarro, head of leasing for Caruso Affiliated. “We’re excited to provide guests the opportunity to engage with the brand in a completely new way and expose them to Rachel’s exquisite taste and style.”
“I am so thrilled to bring the Rachel Zoe brand to life in a pop-up space! In addition to seeing my designs firsthand, I am so excited for guests to have an interactive, 360 degree experience that is truly Rachel Zoe from top to bottom,” said Rachel Zoe.
The Rachel Zoe pop-up shop will be open at The Grove from February 24 through March 31. Hours of operation are Monday-Thursday, 10:00 a.m.-9:00 p.m.; Friday-Saturday, 10:00 a.m.- 10:00 p.m.; and Sunday, 10:00 a.m.-8:00 p.m. For more information, please visit www.thegrovela.com.