@thegrovela #LunarGrove @americanabrand #LunarAmericana
LOS ANGELES – January 20, 2016 – The Grove and The Americana at Brand, Caruso Affiliated’s award-winning retail, dining and lifestyle destinations in Southern California, announce their plans to celebrate the 2016 Lunar New Year and Year of the Monkey. Guests visiting the properties will be able to ring in the New Year with traditional Asian performances, special festivities, shopping incentives, promotions, social media contests and stellar décor installations.
To celebrate Lunar New Year, both properties will feature iconic Chinese décor conceptualized by Stephen Stefanou of Venue Arts from now through February 20. An oversized costumed God of Prosperity statue, brilliant red Chinese New Year lanterns and bright horticulture will be on display at The Americana at Brand as well as an enchanting and elegant 14-foot red lantern made with diaphanous red fabric, gold leaf Chinese calligraphy detail and beautiful gold tassels. Hand-formed fan sculptures, brilliant red Chinese New Year lanterns, giant Moso bamboo poles, Qilin Foo Dogs, and a bright horticulture garden can be seen at The Grove. The fountains at both properties will also turn red for Lunar New Year, and The Americana at Brand will showcase nightly fountain shows at 7:00 and 8:00p.m., choreographed to “Give Me a Kiss” by Wan Fang.
Lunar New Year Page 2
On Saturday, January 30 from 2:00 – 5:00p.m., The Americana at Brand will transform into a grand celebration of cheer and good fortune with two Happy New Year parades, including traditional lion and dragon performances to scare away bad luck while welcoming good fortune to all, and Chinese and Korean folk dancers. There will be a Chinese God of Wealth to hand out red envelopes, and a special appearance by cast members, Hudson Yang, Forrest Wheeler and Ian Chen from the comedy TV series, “Fresh Off the Boat.“
Between performances, guests can enjoy calligraphy artists, face painters and craft activties for kids, gourmet food and cultural bites for families, and surprise gifts and perks in lucky red envelopes. The event will conclude with a final parade around the property.
In addition to the scenic décor at The Grove, guests can enjoy special Lunar New Year shopping offers from an array of tenants including Sprinkles Cupcakes and more. Guests at The Americana at Brand will also have the opportunity to test their luck with traditional Chinese red envelopes which may contain cash prizes or gift cards from now through February 8.
Guests can share their experiences by tagging photos of the events and décor:
#LunarAmericana and #LunarGrove. Find The Americana at Brand and The Grove on Instagram at @AmericanaBrand and @TheGroveLA.
Caruso Affiliated thanks the Asian community for its support by celebrating this important occasion together. On a year-long basis, Caruso Affiliated embraces tourism programs and offers savings passes, gifts with purchases, hotel package delivery, personal shopper appointments and concierge services in different languages. Caruso Affiliated properties also have Mandarin-speaking Concierge Services to assist guests.