Just in time for the festive season, The Grove will introduce Pop Shops, an exciting evolution of the pop-up revolution. Debuting November 26, the innovative new offering features a dozen small-format, distinctly designed spaces – each topped with a brightly-colored and eyecatching umbrella – that will line the streets of the iconic Los Angeles shopping destination.
An extension of The Grove’s successful “glass box” pop-up program, which kicked off the pop-up revolution, Pop Shops is a creative way for brands to test the physical landscape with support and infrastructure from the highly successful retail institution. Since the 2016 opening of the “glass box,” The Grove has seen over 20 brands occupy its space in a unique and bespoke setting including digitally native brands such as Chiara Ferragni, Outdoor Voices and Herschel and more established names like Ray-Ban, Rebecca Minkoff, and Tiffany & Co. Many of these brands have extended their physical retail footprint since popping up at The Grove.
“We have had a tremendous response to the “glass box” pop-up space at The Grove, from both established brands seeking a West Coast presence to digitally native brands dipping their toe into brick-and-mortar” said Jackie Levy, Executive Vice President of Operations for Caruso. “Pop Shops allows us to continue to provide unique offerings to our guests while enabling online retailers to reap the rewards of a physical retail destination.”
Announced Pop Shops to date include:
BaubleBar– BaubleBar is changing how women shop for fashion jewelry and accessories, keeping women on trend at a market-leading pace. Founded in 2011 by long-time friends Amy Jain and Daniella
Yacobovsky, BaubleBar offers on-trend styles, contextualized through relatable editorial. BaubleBar’s core differentiating factor is its proprietary design, product development and sourcing platform, which enables the Company to bring of-the-moment accessories to market fast. Coupled with a high-touch customer experience and a very engaged social media community, BaubleBar is redefining how women shop for fashion jewelry and accessories. BaubleBar is based in New York City, and through established retail partnerships, can be found in over six hundred stores around the world.
Charlotte Tilbury – British make-up artist Charlotte Tilbury, MBE, is regarded as one of the most highly influential practitioners of her generation. Widely recognized as the world’s number one makeup artist, Charlotte is revered for making women look and feel like the most beautiful versions of themselves in a glamourous, modern and accessible way.
FabFitFun– FabFitFun is a lifestyle membership for women best known for its seasonal subscription boxes.The FabFitFun box includes a curated selection of full-size products across beauty, fashion, fitness, wellness, home and tech, and is delivered once a season to more than one million members. In addition to the box, FabFitFun members receive access to year-round perks like FabFitFunTV, which features hundreds of videos including workouts, DIY tutorials, relationship advice and more; daily lifestyle content; the FabFitFun online Community; and exclusive sales and shopping experiences. The company was founded in 2010 by Daniel and Michael Broukhim, Co-founders and Co-CEOs and Katie Rosen Kitchens, Co-founder and Editor-in-Chief.
The Giving Keys– The Giving Keys is a jewelry company that believes paying it forward is the ripple effect that will change the world through products stamped with words of inspiration. With every purchase, The Giving Keys creates jobs for people transitioning out of homelessness to make and assemble the products.
Kopari – At Kopari, we coconut like we give a damn. Every product starts with 100% pure, organic coconut oil sustainably sourced from small family farms in the Philippines. Our products are made with the purest intentions because we’re unnaturally obsessed with all things au naturel. From skin to hair to personal care, Kopari makes clean coconut products for your everywhere.
KORA Organics– Founded by Miranda Kerr, KORA Organics take “clean beauty” to a whole other level, creating certified organic skincare & beauty products that nourish your MIND BODY and SKIN. KORA Organics uses certified organic and natural ingredients for one simple reason – because what you put on your skin soaks in. All products are formulated with highly active organic ingredients and free of unnecessary chemicals & toxins. KORA Organics products are not only healthy for you to use and deliver powerful results – they also aim to inspire and uplift customers. Each product contains a positive word of intention on the back and is filtered through Rose Quartz Crystals during the manufacturing process to infuse the vibration of love into the products and onto you. This unique, award-winning range of certified organic skincare works to detoxify, nourish and revitalize your skin while also nurturing your spirit, so you can look & feel healthy, glowing and radiant. As Miranda says “Healthy skin is the most beautiful skin.”
Noémie– Founded on the belief that the journey is as dear as the destination, Noémie is a direct to consumer fine jewelry brand making conflict free fine jewelry for life’s every moment.
stellé– stellé, a design-centric, lifestyle brand, is built on the philosophy that there should be a union between form and function and that audio products should be a perfect marriage of high-end design and exceptional sound quality. Delivering unsurpassed sound, stellé pairs the ease of wireless technology and freedom of portability while incorporating seamlessly into any lifestyle, at home or on the go.
Stoney Clover Lane – Stoney Clover Lane creates customized travel accessories that embody fashion meets function. Offering an assortment of pouches, bags, patches, and smaller travel essentials Stoney Clover Lane has evolved into a lifestyle brand creating pieces that make staying organized easy. Based in New York City, with luxury and attainability in mind, sister duo Kendall & Libby Glazer design functional pieces to fit into an everyday lifestyle. From pops of color to must-have basics, Stoney Clover Lane is the one stop shop for all accessory needs.
TAI Jewelry – Born and raised in Bangkok, Thailand, Tai’s artistic upbringing and interest in jewelry making blossomed into a full time business in 2002 when she noticed a lack of high quality fashion jewelry with fine jewelry finishing and details. So, Tai created a line of bracelets and began to sell them at the Santa Monica flea market. There, she was discovered by the leading fashion and trendsetting boutiques. One simple design inspired an extensive collection of jewelry, including earrings, necklaces, bracelets and rings. Tai is proud to employ and support some of the finest artisans in Thailand. Not only does she strive to keep the art of handcrafted jewelry alive, but she supports the community in which the artisans live.
Uncommon James – Founded and creatively directed by television personality and fashion entrepreneur Kristin Cavallari, Uncommon James is a collection of timeless, simple and sophisticated jewelry for women on-the-go. Inspired by her wide array of life experiences, travel and exposure to international fashion, Kristin saw the need to create a jewelry brand that is both versatile and affordable for women of all ages and backgrounds. Made of delicate metals and gemstones, Uncommon James jewelry is crafted to seamlessly transition from day to night. With a flagship store in Nashville, Tennessee and notable retail partnerships worldwide, the brand is rapidly becoming a “go to” for the modern woman.
For more information and openings hours, please visit www.thegrovela.com or follow us on Instagram @thegrovela