MONTECITO, CA – Brunello Cucinelli, the Italian luxury lifestyle brand known for its quality, modern craftsmanship, and humanistic approach to business, will be opening its first resort boutique in the United States this summer.
The new space, located in the exclusive Rosewood Miramar Beach, spans a total of 700 square feet dedicated to showcasing the curated assortment of the best Brunello Cucinelli lifestyle offering from the women’s, men’s and accessories collections. The store will carry looks geared to the effortless elegance of Miramar’s clientele looking to indulge in the ease of Cucinelli’s daytime looks or to add a touch of formal elegance to their eveningwear wardrobe with more tailored pieces or sequin embellished knitwear. The array of product will reflect the codes of the Italian luxury brand with its focus on high quality Made-in-Italy looks that transition seamlessly from day into evening.
With an emphasis on visual merchandising and Italian design, the Brunello Cucinelli brand believes in welcoming customers into a serene and modern space where you can “breathe” the spirit of the Umbria-based brand when stepping through its doors.
A contrast of gray clay and light oak walls combined with textured travertine floors are accented by custom made furniture pieces from Perugia, Italy using elements like natural bamboo and burnished brass that blend nicely with the idyllic landscape of the coastal town of Montecito.
Massimo Caronna, Brunello Cucinelli North America President and CEO commented: “As a company, we believe in the personalized experience of the physical boutique and the value of the service we can provide for our clients in this environment. Rosewood Miramar Beach in Montecito is a natural next step in our partnership with Rick Caruso, a great friend of our brand and someone who understands the importance of quality and the value of creating a lasting impression in all clients who visit his retail and hotel destinations.”
Caronna added “the space which will be our first Brunello Cucinelli boutique within a resort property, is curated in an exquisite way, with every detail in mind to offer the most exceptional experience for guests. Our boutique will feel intimate and serene, with an offering truly catered to the person looking to add something uniquely special to their wardrobe during their stay at Miramar or for an elegant gift to remember their stay. We are very much looking forward to opening this new location in early June.”
“Brunello Cucinelli is the pinnacle of luxury Italian fashion and the perfect addition to Rosewood Miramar Beach,” said Rick Caruso, Founder and CEO of Caruso and owner of Rosewood Miramar Beach. “Since their opening at Palisades Village, I’ve witnessed firsthand the attention to detail and elegance they bring to the retail experience, creating an environment both relaxing and refined – much like our resort. We’re honored to host their first permanent resort shop and excited to provide our guests and community members with another world-class offering.”
The Fall Winter 2021 collection will premier in the new boutique, with an impeccable presentation of Brunello Cucinelli classics: lush cashmere knits in signature neutrals hues, delicate scarves in an array of shades, elegant outer-wear and novelty pieces styled with a modern touch.
The store is located at 1759 South Jameson Lane, Montecito, CA 93108. Store hours are Monday – Sunday 10:00 a.m. to 6:00 p.m.
About Brunello Cucinelli:
Founded in 1985 in the medieval village of Solomeo, Italy, Brunello Cucinelli is dedicated to creating “Made in Italy” products rooted in modern design, quality, and unique craftsmanship. Committed to placing people at the core, Brunello has built his company around humanistic values that are devoted to supporting the highest quality of life through beauty, connection, history, and integrity. With this foundation in mind, Brunello continued his vision by building the School of Arts and Crafts, The Theater, The Youth Center, and three new parks dedicated to preserving Italian landscape all based in the headquarters of Solomeo. Specializing in fine cashmere, the brand has grown its collection to a full assortment of ready-to-wear and accessories, embodying the true ultimate luxury lifestyle.
The Group operates in more than 60 countries worldwide through a network of 105 monobrand boutiques located in the world’s leading capitals and cities such as Milan, Rome, Venice, Paris, London, Madrid, Barcelona, Berlin, Munich, Geneva, Zurich, New York, Los Angeles, Miami, Chicago, Mexico City, Moscow, Tokyo, Hong Kong, Shanghai and Beijing and in the most exclusive resorts including Capri, St. Tropez, Porto Cervo, Cannes, Cortina, St. Moritz, Sylt, East Hampton and Aspen, and with significant presence in around 650 selected multi-brand outlets, including the top luxury department stores.