The First of Its Kind Store Will Merge Fashion, Technology, and Convenience for Guests at One of

Los Angeles’ Most Iconic Lifestyle Destinations

 January 20, 2022 (Los Angeles, Calif.) – Amazon Style, a first of its kind retail concept will open at The Americana at Brand.  The store, set to open its doors later this year, is Amazon’s first foray into physical apparel retail and will integrate Amazon technology to offer a personalized and modern seamless shopping experience.  Guests can expect hundreds of brands and styles available to shop alongside easy in-app purchasing and custom dressing rooms fit with Amazon technology – allowing shoppers to try and buy without ever waiting in line.

“Once again, the most innovative companies in the world have chosen to launch their latest retail concepts with us,” said Rick Caruso, Founder and CEO of Caruso. “Our passion for innovation hasn’t stopped since we changed the face of retail over 20 years ago, and we have long been the first choice for digitally native brands entering the brick-and-mortar space. We seek out brands that share our values and customer-obsessed mission and know that Amazon Style will introduce a new gold standard in personalized guest experience.”

Amazon Style is the second of the company’s stores to open at The Americana at Brand and will join the successful Amazon 4-star which opened at the center in 2019. In addition to The Americana at Brand, Caruso’s Palisades Village and Waterside at Marina Del Rey are home to Amazon Books, while The Promenade at Westlake and Encino Marketplace are set to welcome Amazon Fresh locations later this year.

A part of the Glendale community since 2008, The Americana at Brand is one of the top 15 most productive and highest grossing retail centers in the world, blending retail, dining, and entertainment to create an urban environment with classic American charm. In 2022, the destination welcomed AMC theaters with a landmark opening revitalizing the future of movie theatres and is home to one of the US flagship Samsung Experience Stores.

For more information, please visit