LOS ANGELES, CA (June 21, 2023) – In celebration of Pride Month, The Original Farmers Market and The Grove will host Pride Night on Friday, June 30, presented by Afterpay, bringing together the LGBTQIA+ community for a night of festive bingo, live entertainment, disco dancing under the stars and more.

Beginning at 5PM on Gilmore Lane where The Original Farmers Market and The Grove meet, the street will transform into a sequin-filled disco oasis with Pride-themed décor, a rainbow dance floor, live music and several festive photo moments. NSYNC’s iconic member Lance Bass will kick off the event announcing a pet parade and adoption event hosted by Wags & Walks. Guest will enjoy an array of sips and bites from renowned vendors of The Original Farmers Market and The Grove as well as a lemonade stand from Afterpay. Pop ups include a beer garden and food stand with El Granjero Cantina, and a variety of other food booths from favorite Market merchants including Kaylin + Kaylin Pickles, Fritzi Coop, Friends and Family Pizza, Michelina Bakery and Roxy and Jo’s Seafood.

The Grove’s beloved annual Pride Bingo will begin at 6:30PM. Tickets are $60 per person and include 10 rounds of bingo hosted by LA legend ‘Bingo Boy’ (Jeffrey Bowman), meal and beverage tickets and chances to win special prizes from some of The Grove’s favorite brands like Alo Yoga, Athletic Propulsion Labs, diptyque, Todd Snyder and more. Ticket proceeds will be donated to LA Pride.

As the sun begins to set, DJ Blake Cross will turn up the music for guests to dance the night away under the stars and sparkling lights.

Pride Night is sponsored by “buy now, pay later” service Afterpay. New and existing Afterpay customers who purchase Pride Bingo tickets will be reimbursed at check-in and enjoy complimentary gifting moments and benefits at the event. For more information and to purchase tickets, please visit https://thegrovela.com/events/pride-night/.