LOS ANGELES – The Grove has been named Best Marketplace at the 2026 Glossy Fashion & Luxury Awards, a recognition honoring the brands, retailers, and partners shaping the future of fashion and luxury through innovation, influence, and consumer engagement.

Presented annually by Glossy, the awards spotlight industry leaders driving the next era of fashion and luxury amid evolving consumer expectations and new models for growth. The Grove was recognized for creating innovative, high-impact beauty activations that connect brands and consumers through immersive experiential retail experiences.

As the #1 most-visited retail destination in Los Angeles, The Grove is part of a Caruso portfolio that delivers 112% higher foot traffic than direct competitors. As demand for in-person experiences continues to grow, activations at The Grove increased 19% year over year in 2025, further reinforcing its position as a leader in experiential retail.

At the center of that growth is The Glass Box, The Grove’s signature experiential retail venue and one of the most sought-after activation spaces in the country. Purpose-built for immersive brand experiences, The Glass Box provides beauty and luxury brands with a fully customizable environment to engage consumers through impactful, end-to-end activations in one of the nation’s most highly trafficked retail settings.

Since 2021, beauty and luxury brands have accounted for 38% of all activations at The Grove, with more than 30 major product launches debuting in the space. Industry leaders including CHANEL, Armani, YSL, Prada, Miu Miu, Charlotte Tilbury, and Diptyque have leveraged The Glass Box to drive awareness, engagement, and measurable business results.

As experiential retail becomes increasingly competitive, luxury beauty brands expect activations to deliver more than visibility. They require strong foot traffic, premium execution, social resonance, and measurable engagement in an environment that reflects their brand values. The Grove has distinguished itself by consistently delivering on those expectations while preserving the guest experience that has made it one of the country’s premier retail destinations.

Caruso’s approach ensures that every activation is thoughtfully tailored to a brand’s unique identity and objectives, whether supporting a global luxury house or an emerging concept. The result is a scalable, repeatable platform that delivers consistent performance while maintaining a highly customized, best-in-class experience.

Armani Beauty’s Luminous Silk, activation at The Grove

Vendetta by Valentino, activation at The Grove

Prada Paradoxie, activation at The Grove

ABOUT CARUSO

Caruso is a leading privately held real estate and hospitality company based in Los Angeles, known for creating award-winning mixed-use destinations defined by exceptional design, guest experience, and community impact. Its portfolio of retail, restaurant, residential, resort, and club assets includes award-winning properties such as The Grove, The Americana at Brand, Palisades Village, and the ultra-luxury Rosewood Miramar Beach, one of the few triple Forbes Five-Star resorts in the world. Consistently ranked among the top performing nationally, Caruso’s properties continue to be the leader in the industry for occupancy rates, average sales per square foot, and compounded annual growth. For more information, please visit https://caruso.com.